Friday, January 23, 2015
Natalie Thomas, Communications Manager
OAVT Targets Messaging at Employers and Veterinarians
Meet the face of the OAVT’s new ad campaign:
Over the last couple of years, the OAVT has had a focus on promoting Registered Veterinary Technicians and the importance of having RVTs as part of the animal healthcare team.
Now, we are going to take some time to remind workplaces and employers, including veterinarians, that RVTs can make a huge contribution to any business or practice.
This ad is an integral part of OAVT’s messaging. It encourages a team of veterinarians and RVTs collaborating together to deliver the best possible care.
You will see this ad on bus shelters across the city of Toronto beginning this week, to coincide with the OVMA Conference. The ad will remain on bus shelters through mid-spring.
Also look for the cute grey kitten in the upcoming edition of snapd magazine across the GTA. The ad will appear in the February 1st edition of snapd in Annex/Yorkville, Cabbagetown, College and Village.
Don’t forget: if you spot one of our bus shelter ads, grab a picture of it. Maybe you and some RVT friends can fill the bus shelter to take a picture. Tweet us the picture using the hashtag #teamup and help us spread the message: the best animal healthcare teams include veterinarians and Registered Veterinary Technicians working together.
From Jan. 19 – Feb. 2 the ads can be found at the following transit shelters:
1. Queen’s Quay 50 m east of Yonge St, north side of street, ad facing out to the west
2. Bay Street 46 m north of Queens Quay, east side of street, ad facing to the north
3. Bay Street 50 m south of Harbour St, west side of street, ad facing south
The ads will then be scattered at 15 other sites around major animal hospitals and veterinary clinics in February, March and April.